A practical guide to public relations ? how it works and what it can do for your business... This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR (?e-PR?) and world-wide-web exploitation. Areas covered include : ? corporate identity ? getting media coverage ? public relations on the internet ? dealing with reporters and interviewers ? sponsorship ? corporate advertising ? good customer relations